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Light Doctor
Light Doctor was founded in 1980. Light Doctor specializes in lighting and sign maintenance, energy retrofits and product sales.

Contact: Don Nielsen
21706 66th Ave. West
Mount Lake Terrace, WA 98043
Phone: (425) 481-5001
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News
PLASMA Members Featured in Energy International Quarterly
 
PLASMA Member Receives National Honor
 
PLASMA LIGHTING NETWORK Groups

We believe the way to advance our industry is by understanding the challenges faced by our customers.  We believe we can build solutions to overcome those challenges.  We believe our companies are the best in class and we are determined to lead by example.  Join our Google Group and join in the discussions.  We want to hear about your problems and the unique ideas that come from the best companies in the lighting and sign industry. If you'd like to take engage and growyour business, please contact PLASMA at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it to join us. 

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Energy Economics - Lighting Retrofits
As fuel costs increase and the demand for power grows, expect your electricity bill to grow as well. To all those who have not included energy conservation in their business plans, this will be a wake-up call –- don’t be caught by surprise!
A Lesson in Energy Economics 101
Miles M. Kubo, Executive VP/COO, Energy Industries, LLC

Did you budget enough for electricity bills this year? If not, you are not alone. Who could have predicted double-digit increases in fuel costs driving up utility expenses? Unfortunately, crude oil prices continue to trend upward with no apparent end in sight.

 

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The good news is that there is something you can do to control your energy costs. In fact, it might surprise you to know just how valuable energy conservation can be to your company’s bottom line.

Throughout the country, millions of dollars are wasted on inefficient building systems –- HVAC, lighting, pumps, and motors -- that use more electricity than needed. By replacing old equipment with high efficiency equipment and adding new energy-saving technologies, businesses can often gain operational and financial benefits beyond expectation.

When measured in financial terms, energy-efficiency projects, or energy conservation measures (ECMs), can generate significant returns of 20% to 60% on capital improvement costs. A lighting retrofit project alone might achieve a 50% internal rate of return (IRR). These are numbers that will make any CFO sit up and take notice.

Upon implementing an energy-saving measure, the associated reduction in utility bills represent a cash stream of “usable” or “savable” funds that can either offset other operating costs or enhance operating income. Think of the ECMs as “unrealized” cash streams waiting to be tapped.

Generally speaking, energy-efficiency projects are different than other capital improvement projects because of their cash stream component, and should be evaluated on both operational and financial merits, apart from typical capital improvements. A good rule is to place energy-efficiency project on a separate list than other capital improvements, and do them first.

Despite excellent cost saving opportunities, many energy-efficiency projects are never accomplished because the cost of the ECM is often greater than the company’s capital improvement budget allowance. The conundrum, therefore, is… “How does one benefit from energy saving measures if one cannot afford the measures?”

Interestingly, there is an ideal solution for addressing this aspect of energy projects -– equipment leases. While companies frequently use equipment leases in the normal course of their businesses for vehicles, computers and photocopiers, they are often unaware that it is possible to lease almost any fixed asset used in business operations, like HVAC or lighting equipment.

Equipment leasing is a form of financial leveraging that eliminates the large front-end payments in favor of smaller monthly payments over a period of time. This allows for the “matching” of cash inflows (monthly utility savings) and cash outflows (monthly lease rents).

For energy projects, the desired condition occurs when monthly utility bill savings are greater than monthly lease payments. When projects are properly leveraged using equipment leasing programs, they become “sources of cash” that can be used to fund other expenses. Here is an example:

Assume a lighting project for an office building -- say, retrofitting 1,000 fluorescent fixtures with energy efficient components. The project might cost about $50,000, and reduce utility bills by about $1,666 per month, or $20,000 annually. The project will have a “payback” of about 2.5 years on energy savings alone. The calculated internal rate of return (IRR) is 49%.

Now, if this retrofit is procured under an equipment lease program (capital lease) at 8% for 5 years, monthly payments would be approximately $1,000 per month, or $12,000 annually. When the monthly lease payments and utility savings are netted together, the result is positive cash flow of approximately $666 per month, or $8,000 annually – yes, positive cash flow.

In addition to positive cash flow, the utility company will often provide a rebate check to encourage energy saving, say $10,000. In total, over a five year period, $50,000 of “usable” or “savable” cash is made available to the customer, not to mention the operational improvement to the property.

Through the use of leverage, the project IRR increased from 49% to an number that cannot be calculated because there are no periods of cash outflow. As illustrated, this energy project has become a real “source of cash”, not just a “use of cash” like other capital improvements.

To some, this might sound too good to be true, but it is simple math when investment returns are greater than interest rates. It does not take “rocket science” to determine that borrowing at 8% to achieve returns of 49% makes good economic sense.

Financial benefits like this are available to all those who choose to take energy conservation seriously. Here are some financial tips for the energy-minded:

  • Don’t underestimate the real value of energy efficiency. Find out for yourself, because the results might surprise you.
     
  • Consider old inefficient equipment to be unrealized cash streams, waiting to be tapped.
     
  • Place energy efficiency projects on a different “to do” list than typical capital improvement projects. They might be sources of cash.
     
  • Match your cash inflows and outflows. When possible, use equipment financing to let energy savings pay for projects over time.
     
  • If you think you can’t afford an energy project, think again. There is definitely a “cost of delay” for energy inefficiency.

In summary, there are two important concepts to understand and remember about energy-conservation measures. The first is simply that the investment value of an ECM can be excellent, often much better than traditional security investments. The second point is that thoughtful use of financial leverage can make an ECM become a source of cash.

As fuel costs increase and the demand for power grows, expect your electricity bill to grow as well. To all those who have not included energy conservation in their business plans, this will be a wake-up call –- don’t be caught by surprise!


Miles M. Kubo, MBA, Finance, The Wharton School, University of Pennsylvania, frequently speaks with financial officers on energy finance. He is Executive Vice President & COO of Energy Industries, LLC, a Hawaii-based energy services company with branches in Washington, Oregon and California. Mr. Kubo can be reached at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it '; document.write( '' ); document.write( addy_text72987 ); document.write( '<\/a>' ); //-->\n This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 
Success Receipe by Jami Wilson Stone River Companies
Success recipe: Learn from failures and know difference between goals and dreams
Nashville Business Journal - by Jami Wilson

Success is not a lucky break. It is not a divine right, nor is it an accident of birth. You have to outwork everybody else in sight. You have to sweat the small stuff. Sweat the big stuff. Go the extra mile. Whatever it takes. Put your heart and soul into everything you do. Success is your choice.

This is a quote by Rick Pitino, who has obviously had much success. He instructed his team to, "Leave it all out on the court."

My entrepreneurial journey started with two business failures. I was totally unprepared to go into business and did not understand what it took to be successful.

I had worked for my dad's electrical contracting company during high school and college. After earning a degree in education, I didn't immediately find a teaching position. My father asked me to come back to work for him. I began to learn all aspects of business, from estimating to project and service management.

Five years later, my father closed his company. I had to decide how to pay the bills and support my son. Going out to find a job never occurred to me. I wanted to own a business.

My brother and I started an electrical contracting company when I was 28. This company struggled for five years before it closed. I then went into business as a partner with a man who had worked for my dad. We filed for bankruptcy after three short years.

My failures were due to traditional thinking - these companies were patterned after my father's business. What works for one person does not necessarily work for another.

Learning from these experiences, I gained the knowledge and maturity to know how to succeed.

Fifteen years ago, I started Stones River Electric with one electrician and less than $1,000.

This year, our volume will exceed $14 million and we have more than 100 employees.

There's a big difference between dreams and goals. Dreams are where we want to end up. Goals are how we get there., our day-by-day blueprint, the individual steps that provide achievable targets for improvement.

Tell your story. Brag about yourself and your employees. Tell your clients all the reasons they should use your services. They will believe in you because you believe in yourself. Perception is reality.

Hire the best people you can afford, to implement your plan. Work with people with a passion for what they do and see the difference in their accomplishments.

I never forget the failures. Lessons learned are the secrets to success. One thing that I've struggled with is letting go when I can't achieve a desired objective.

We tend to become so focused on one issue that we dwell on the negative and fail to look at the larger picture.

But when one door closes, another opens. Almost always, it is full of opportunities. Put the negatives behind you and look for the open doors.


Jami Wilson is president of Stones River Cos. in Nashville. stonesriverelectric.com n These remarks are adapted from her recent address to the graduating class of the Nashville Area Chamber of Commerce's FastTrac program.
 
Women of Influence recognizes Jami Wilson of Stone River Electric

 

 

Women of Influence Awards 2009

Registration Form

Meet the Class of 2009 winners and congratulate them in person!
From hundreds of your nominations we have selected 31 outstanding women who are making great contributions to Middle Tennessee.
Don't miss this opportunity to meet these amazing women and learn more about their accomplishments!   
All attendees of the luncheon will receive a copy of the February 6, 2009 special publication featuring profiles of all the women.
 
Thank you to our advertising table sponsors:
United Neighborhood Health Services and
Health InfoTechnics
Class of 2009 Women of Influence Winners
Behind the Scenes
 
Deborah Chapman
Questar Staffing
 
Mimi Fondren
Hospital Hospitality House of Nashville
 
Sariah Hopkins
Debut Broadcasting Corporation Inc.
 
Marion Ingram
Reliant Bank 
 
Community Supporter
 
Brenda Black
Monroe Carell Jr. Childrens Hospital at Vanderbilt
 
Theresa Markum
Vanderbilt Univ. Medical Center
 
Idalba Tabares
Goodwill Industries of Middle Tennessee, Inc
 
Deborah Varallo
Varallo Public Relations 
 
Corporate Executive
 
Paula Harris
Barge Waggoner Sumner & Cannon
 
Melissa McGuire
Bridgestone Firestone North American Tire LLC
 
Cheryl Read
HCAs TriStar Health System
 
Kim Vella
Tractor Supply Company
 
Chiquita Young
LeGacy Resource Corporation
 
Dynamic Duo  
Lisa Davis and Anna Wilson
Jazz Recording artist and manager 
 
Entrepreneur
 
Jami Hall
Stones River Electric
 
Cordia Harrington
The Bun Companies
 
Hannah Paramore
Paramore  Redd Online Marketing
 
Claire Tucker
CapStar Bank
 
Pam Wright
Wright Travel
 
LeeAnne Denney
Health InfoTechnics 
 
Family Business
Marlene MosesMoses & Townsend PLLC 
 
Inspiration or Mentor
 
Sharon Brady
Boult, Cummings, Conners & Berry, PLC
 
Cheryl Mason
HCA
 
Sharon Roberson
American General Life & Accident Insurance Company
 
Doris VanMullen
St. Thomas Hospital 
 
Nonprofit Leadership
 
Mary Bufwack
United Neighborhood Health Services
 
Janet Jones
Alive Hospice
 
Lu Sipos
Gabes My Heart 
 
Public Policy
 
Dr. Veronica Gunn
State of Tennessee Department of Health
 
Ellen Thornton
Tennessee Business Roundtable       
RSVP Deadline, Friday, January 30, 2009

WOMEN OF INFLUENCE AWARDS 2009

When: Friday, February 6, 2009   11:30am - 1:00pm
Where: Renaissance Nashville Downtown, 611 Commerce Street, Nashville, TN 37203 (Click for map)

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The PLASMA LIGHTING NETWORK

The Biggest Lighting and Sign Serice Opportunities Come From Networking" by Darren Kimura

January 7, 2009

By Darren T. Kimura
Chief Executive Officer
Energy Industries

The Professional Lighting and Sign Management Association was founded in 2001 with the mission to create a better option for customers seeking national lighting and sign management services.  We believed that the best services were performed by independent companies who take pride in their work, place their reputation behind every project or service call and understand and respect local laws and codes.

Back then the challenge was in pulling together the best independent companies who generally serve very specific cities, territories or regions in an efficient manner and do so at a competitive cost. By capitalizing on the resources from the largest independent contractors and combining the oldest and most respected companies in the lighting and sign industry the PLASMA lighting network was established. 

Today the PLASMA LIGHTING NETWORK enables our customers access to the best lighting and sign management companies across the USA in a one-stop fashion.  Our member firms are all established, credible and have earned their membership. The companies of PLASMA are the top quality firms who have deep client relationships and strong ties to the community.  We embrace collaboration between members because we understand it helps us get in front of industry challenges so we can efficiently deliver solutions to our customers.  The association provides members with an unbeatable combination: the comprehensive size and scope of a large multinational company while offering their clients the continuity, consistency and quality service of a local firm.  

The PLASMA LIGHTING NETWORK means our companies hit the ground running bringing solutions to our customers quickly because we are experts in lighting and signs, we are staffed up, equipped and have the on-site inventory to handle your lighting retrofit, electrical, lighting or sign service need

In this challenging economy it just makes sense to leverage off the existing ready-made nature of the PLASMA LIGHTING NETWORK to help keep your facilities and your business moving forward.  If you are interested in learning more or to engage us please visit www.plasmalighting.org.

 


 


 
Efficient Lighting and Maintenance Accepts PLASMA Membership Invitation
 
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